Last Updated: 19th March 2025

FitCheck ("we", "us", or "our"), a product of SyntheNova Enterprises (based in India), is committed to protecting your privacy. This Privacy Policy governs how we collect, use, disclose, and safeguard information through our AI-powered virtual try-on application ("FitCheck" or "App") for Shopify stores. By using FitCheck, you agree to the terms outlined below.

1. Scope and Applicability

This Privacy Policy applies to:

• Merchants: Shopify store owners who install FitCheck.
• End Users: Shoppers interacting with FitCheck on a merchant’s store.
• Website Visitors: Individuals accessing FitCheck’s Shopify app listing or promotional materials.

2. Information We Collect

2.1 Merchant Information

When you install FitCheck:

• Collected Data:
  • Merchant’s full name, email address, and Shopify store URL.
  • Product catalog metadata (e.g., clothing categories, sizes) to enable virtual try-on.
• Purpose:
  • To authenticate your Shopify account and deliver app functionality.
  • Generate anonymized analytics for your store (e.g., popular products, engagement trends).
• Retention:
  • Data is retained only while the app is installed.
  • Immediate and irreversible deletion occurs upon uninstallation.

2.2 End-User (Shopper) Information

• Session Data:
  • IP Address, device type, browser, and operating system (to manage user sessions).
  • Anonymized Analytics: Try-on history, click patterns, and engagement metrics (e.g., time spent per product).
• Virtual Try-On:
  • Uploaded Photos: Processed in real-time and deleted immediately after the session ends.
  • AI-Generated Images: Temporarily stored on FASHN AI’s servers (our third-party partner) for up to 72 hours for quality assurance, then permanently erased.
  • No Raw Data Retention: We do not store or access raw images after the session.

2.3 Cookies and Tracking

• Types:
  • Strictly Necessary Cookies: Session cookies to maintain user-specific settings (e.g., language, cart items).
  • Analytics Cookies: Non-identifiable data to analyze app performance (e.g., page load times, error rates).
• Third-Party Tools:
  • None. We do not use Google Analytics, Facebook Pixel, or ad trackers.

3. How We Use Your Information

• For Merchants:
  • Provide app functionality (e.g., virtual try-on integration).
  • Generate anonymized reports (e.g., "Top 10 Tried-On Products").
• For Shoppers:
  • Deliver real-time try-on experiences.
  • Maintain session continuity (e.g., cart items, try-on history).
• Legal Bases (GDPR):
  • Contractual Necessity: To fulfill services for merchants.
  • Legitimate Interest: Improving app performance and user experience.

4. Data Sharing and Third Parties

4.1 FASHN AI

• Role: Processes AI-generated try-on images.
• Data Shared:
  • Temporary images (deleted after 72 hours).
  • No access to raw shopper photos or merchant data.
• Compliance: FASHN AI operates under GDPR-compliant agreements. Link to FASHN’s Privacy Policy.

4.2 Legal Disclosures

We may disclose data:

• To comply with subpoenas, court orders, or legal investigations.
• To prevent fraud, cyberattacks, or violations of our Terms of Service.

4.3 No Third-Party Sales

• Strict Prohibition: We do not sell, rent, or monetize data to advertisers, data brokers, or external marketers.

5. Data Security

• Technical Safeguards:
  • Encryption: AES-256 for data in transit and at rest.
  • Access Controls: Role-based permissions for staff.
• Operational Safeguards:
  • Penetration Testing: Conducted quarterly by certified cybersecurity firms.
  • Incident Response Plan: 24/7 monitoring and breach notification within 72 hours.

6. Data Retention and Deletion

• Merchant Data: Deleted immediately upon app uninstallation.
• Shopper Data:
  • Session data anonymized after 30 days of inactivity.
  • AI-generated images deleted after 72 hours (FASHN AI’s responsibility).

7. User Rights and Choices

7.1 Merchant Rights

• Access/Deletion: Manage data via Shopify’s App Management Dashboard.
• Marketing Opt-Out: Unsubscribe link in all promotional emails.

7.2 Shopper Rights

• Anonymity: No identifiable data collected; no opt-out for essential features.
• Session Control: Clear browser cookies to erase session data.

8. Legal Compliance

• GDPR (EU):
  • Data Processing Addendum (DPA) available upon request.
  • Right to lodge complaints with EU supervisory authorities.
• CCPA (California):
  • No sale of personal data (as defined under CCPA).
  • Shoppers may request anonymized data categories collected.
• COPPA (Children’s Privacy):
  • Strict Enforcement: NSFW AI filters block nudity and underage (under 16) content.
  • No intentional collection from users under 16.

9. Children’s Privacy

• Age Restrictions: FitCheck is not intended for users under 16.
• Verification: AI-driven NSFW detection scans all uploaded images for compliance.

10. Add-to-Cart Functionality

• Integration: Mirrors the Shopify store’s native "Add to Cart" button.
• Data Flow: Follows the merchant’s existing checkout and privacy policies.

11. Policy Updates

• Notification:
  • Merchants notified via email 30 days prior to changes.
  • Updated policy posted on [FitCheck’s Shopify App Listing Page].

12. Contact Information and Dispute Resolution

• Privacy Officer:
  • Email: fitcheck@vogueatelier.store.
  • Response Time: 15 business days for data requests.
• Disputes:
  • Governed by Indian law under the jurisdiction of Chennai, India.

[End of Policy]